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How Does E.V.P (Emotions. Values. Perceptions) Impact Your Communication?

February 23, 20233 min read

Emotions, values, and perceptions (E.V.P) play a critical role in communication. They shape how people interpret and respond to messages, influence decision-making, and impact relationships between colleagues, clients, and customers.

In today's fast-paced and complex business world, understanding the role of emotions, values, and perceptions in communication is more critical than ever. Companies that invest in developing emotional intelligence, shared values, and accurate perceptions are more likely to succeed in building strong relationships with employees, clients, and customers, and achieving their goals.

Let us explore E.V.P:

Emotions are fundamental to communication, as they often influence how people perceive, interpret, and respond to messages. Positive emotions, such as happiness, satisfaction, and contentment, can enhance communication and lead to more productive interactions. Negative emotions, such as anger, frustration, and sadness, can lead to misunderstandings, conflict, and a breakdown in communication.

According to a study by the University of California, Irvine, employees who are in a positive mood are more likely to engage in cooperative behaviour, share information, and engage in creative problem-solving. Similarly, research conducted by Gallup found that employees who are engaged and have positive emotional connections to their workplace are more productive and less likely to leave their jobs.

On the other hand, negative emotions can have a detrimental effect on communication and relationships in the workplace. A study by the University of Michigan found that employees who experience workplace incivility are more likely to withdraw from their jobs and perform poorly, which can lead to reduced productivity and increased turnover.

Values are beliefs and principles that guide behaviour and decision-making. They can shape how people interpret and respond to messages, influence their attitudes and behaviours, and impact relationships in the workplace. In business, values often reflect the company's mission, vision, and goals, and can influence how employees interact with each other and with clients or customers.

For example, a study by Deloitte found that employees who believe their company has a strong sense of purpose and values are more likely to be engaged and satisfied with their work. Similarly, a study by PwC found that millennials are more likely to choose employers who share their values and have a positive impact on society.

 However, conflicting values can lead to misunderstandings and conflict in the workplace. For instance, a study by the Journal of Business Ethics found that conflicts can arise when employees hold different ethical values, which can lead to negative consequences such as reduced job satisfaction and increased turnover.

Perceptions refer to how people interpret and make sense of information, which can influence their attitudes, behaviours, and decision-making. Perceptions can be influenced by a variety of factors, including culture, past experiences, and personal biases. 

For example, a study by the Journal of Management found that employees who perceive their supervisor as supportive are more likely to be engaged and committed to their work. Similarly, research by the Harvard Business Review found that perceptions of trust can impact the success of a business deal, as parties who perceive each other as trustworthy are more likely to reach a favourable outcome.

However, misperceptions can lead to misunderstandings and conflict in the workplace. For instance, a study by the University of Queensland found that employees who perceive their colleagues as being more competent than themselves can experience reduced job satisfaction and increased stress.

Emotions, values, and perceptions are powerful forces that significantly impact communication. Whether it's a positive or negative experience, emotions can affect the way people process and react to messages. Shared values can create a sense of connection and understanding among employees while conflicting values can lead to misunderstandings and conflict. Perceptions can influence how people interpret messages and form opinions about others, which can affect the quality of relationships and outcomes.

Therefore, individuals and organizations must prioritize developing emotional intelligence, shared values, and accurate perceptions to improve communication and foster positive relationships in the workplace and business contexts. By doing so, they can enhance employee engagement, build customer loyalty, and drive business success. As the business world becomes increasingly complex, understanding and managing the impact of emotions, values, and perceptions on communication is critical for achieving long-term success.

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Rohit Bassi

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